Greece, Denmark, Germany, China, Portugal, Bhutan, Singapore, and South Korea Set the Standard for Sustainable Tourism in 2025, With Green Travel Practices That Benefit Both Locals and Tourists

Greece, Denmark, Germany, China, Portugal, Bhutan, Singapore, and South Korea are not just participating in sustainable tourism—they are setting the benchmark for the industry. These countries have embraced green travel practices that go beyond simple environmental protection, creating a model for how tourism can benefit both locals and tourists. Through a combination of innovative approaches such as renewable energy initiatives, zero-waste systems, eco-friendly accommodations, and sustainable transport, these destinations are demonstrating how responsible tourism can promote local economic growth while safeguarding natural resources. By integrating sustainability into all facets of tourism, they ensure that visitors experience not only memorable vacations but also contribute positively to the local communities and environments they visit. These countries’ commitment to balancing tourism with ecological responsibility is inspiring a global shift toward greener travel practices, making them true leaders in sustainable tourism for the future.

Copenhagen, Denmark: A Green Metropolis in Motion

Copenhagen is a city where sustainability isn’t just a trend but a way of life. Approximately 60% of locals cycle through the city, utilising over 400km of dedicated bike lanes, with tourists encouraged to join in. The city’s harbour is so clean that it invites swimmers, while electric ferries glide through the canals for an eco-friendly sightseeing experience. At CopenHill, a cutting-edge waste-to-energy plant doubles as a ski slope, making for a unique and sustainable attraction. Biomass powers district heating, rooftop gardens mitigate heat, and hotels with eco-certifications ensure a low-impact stay. For a sustainable urban retreat, Crowne Plaza Copenhagen Towers offers solar energy, groundwater cooling, and upcycled décor, combining luxury with environmental responsibility.

Tengchong, China: Sustainable Innovation Amid Volcanic Terrain

In Tengchong, located in the Yunnan province, the natural beauty of volcanic landscapes is harmoniously paired with sustainable practices. The city uses geothermal energy to heat buildings and support tourism infrastructure, decreasing its reliance on fossil fuels. Long-term investments in renewable energy, forest conservation, and air quality initiatives contribute to the city’s commitment to sustainability. The Gaoligongshan National Nature Reserve, rich in biodiversity, is a protected ecotourism hotspot, and electric transport systems enhance air quality and reduce congestion. The Banyan Tree Tengchong offers luxury villas with private hot springs, exemplifying the seamless integration of comfort and eco-conscious living.

Madeira, Portugal: A Sustainable Island Retreat

Madeira stands out for its commitment to sustainability, with more than a third of the island’s electricity generated from renewable sources. Hydroelectric plants, along with wind turbines, provide the foundation for the island’s green energy, and local efforts focus on small, community-driven projects. The island’s ancient Laurisilva forest is safeguarded, and agro-tourism thrives, with organic vineyards replacing sugarcane fields. Visitors play a role in conservation, partaking in eco-friendly activities. The Sentido Galomar hotel is Madeira’s first energy self-sufficient hotel, utilizing solar panels, electric vehicle charging stations, and smart energy systems to ensure a sustainable and comfortable stay.

Bhutan: A Carbon-Negative Paradise

Bhutan, the world’s only carbon-negative country, prioritizes its forests and hydropower to fuel its economy while preserving the environment. The nation balances development with conservation, allowing visitors to experience serene valleys, mist-covered temples, and villages steeped in ancient traditions. A Sustainable Development Fee for visitors contributes to conservation efforts, and all tourists must book through licensed operators and certified guides to ensure their travels are eco-conscious. The Gaselo Eco Lodge, built from timber, promotes organic farming, provides locally grown produce, and offers a peaceful retreat that embraces sustainability in every detail.

Freiburg, Germany: A Green City Among the Vineyards

Nestled in Germany’s sunniest region, Freiburg blends sustainability with picturesque surroundings. With bicycles outnumbering cars three to one, the city offers a truly green experience. Solar panels adorn homes, schools, and guesthouses, while trams operate on renewable energy. Freiburg’s Vauban district is a car-free zone, encouraging a close-knit community. The city’s dedication to sustainability is evident in its plastic-free festivals, solar-powered bike paths, and eco-friendly neighbourhoods. The Green Pearls eco-hotel is a standout, combining environmental practices with social responsibility by offering employment to individuals with physical or mental disabilities, reflecting Freiburg’s commitment to inclusivity and sustainability.

Singapore: Innovation Meets Green Living

Singapore is a shining example of how cities can integrate cutting-edge technology with sustainability. Rooftop gardens and green spaces help cool the urban landscape, while the NEWater system recycles treated wastewater into almost half of the city’s drinking supply. Coastal mangrove forests act as natural buffers against rising sea levels, and Singapore’s public transport system makes it easy to explore the city with minimal environmental impact. For those looking for a sustainable yet luxurious stay, the Pan Pacific Orchard hotel incorporates rainwater harvesting, solar energy, and food-waste recycling into its operations, offering an eco-friendly escape in the heart of the city.

Tilos, Greece: Leading the Mediterranean Green Movement

Tilos, a small Greek island in the Aegean, has become a trailblazer in sustainability. In 2018, the island implemented a hybrid energy system powered primarily by wind and solar, making it the first European island to do so. By 2023, Tilos launched the Just Go Zero initiative, becoming the world’s first island to adopt a comprehensive zero-waste programme. More than 85% of materials are now recycled, composted, or reused. The island is also part of the Natura 2000 network, ensuring the protection of vital bird habitats. Hotel Eleni Beach, located in the main port village, promotes sustainable tourism by supporting recycling efforts and offering guests an eco-conscious beachfront experience.

Goyang, South Korea: Sustainability at the Heart of MICE

Goyang, located in northern South Korea, is taking strides to lead the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry toward a greener future. Recognized as one of Asia’s most eco-friendly cities, Goyang offers funding and support to event organizers who adopt green practices. The city has established the Green MICE Checklist to guide the use of materials and public transport during events. Visitors can enjoy the city’s green spaces, such as Ilsan Lake Park and the Goyang Janghang Wetlands, which provide serene spots for relaxation. The Sono Calm Goyang hotel, certified with ISO 20121 for event sustainability management, is a prime example of the city’s eco-conscious commitment.

Greece, Denmark, Germany, China, Portugal, Bhutan, Singapore, and South Korea are leading the way in sustainable tourism by integrating green practices that benefit both local communities and tourists, creating a model for responsible travel that balances luxury with environmental responsibility.

These destinations demonstrate that sustainability doesn’t have to come at the cost of the travel experience. With increased investments in clean energy, eco-friendly infrastructure, and community-led conservation efforts, these locations are proving that tourism and sustainability can thrive together. By choosing destinations that prioritize environmental responsibility and support local communities, travellers can help ensure that the future of tourism is both enriching and sustainable, leaving a lasting positive impact for generations to come.